Beth Waterfall Finds A Place For Everyone In Cannabis

Beth Waterfall could be described as a unicorn because of how she’s using her traditional professional skillset to influence the innovations in cannabis. Prior to 2015 when she made the leap of faith into cannabis, Beth worked for the marketing department of some of the Boston area’s leading legal and financial service firms. Her ability to apply the best practices and proven methods she developed in coaching lawyers, accountants and other executives is now benefitting the emerging cannabis industry. In addition, she is building an expansive and trusted cannabis network in New England and beyond as the co-founder of Elevate Northeast, a Massachusetts-based, women-founded nonprofit created to support the Northeast U.S.'s growing cannabis industry through workforce training, education and advocacy. On today’s podcast Joyce and Beth talk about women in cannabis, cannabis entrepreneurs, and the what she sees happening in New England and beyond for cannabis in 2021.

Topics Discussed

(1:20) Joseph and His Amazing Technicolor Dreamcoat

(4:20) Elevate Northeast

(4:50) Beth Waterfall Introduction

(5:25) Elevate NE Origin Story

(7:55) Building A Cannabis Business Culture

(8:10) Cara Crabb-Burnham

(8:37) Tashonda Vincent-Lee

(9:35) NECANN Boston

(12:12) The Harvest Cup

(13:14) 40 Under 40 in Boston Business Journal

(14:16) Shanel Lindsay