Building Up Women Businesses with Jennifer Whetzel of Ladyjane Branding

On this episode of The Canna Mom Show, Joyce and Amie speak with Jennifer Whetzel, a cannabis entrepreneur who is at the center of breaking barriers and building up women businesses. She founded Ladyjane Branding in 2018 to empower her canna-sisters in the emerging cannabis industry. Jennifer shares her story of creating the cannabis archetypes she uses to help Ladyjane Branding clients find their brand and their audience. Her story includes illness and triumph and a professional purpose to help women entrepreneurs stand out and sell more.

Jennifer is also a sponsor of the upcoming @women_of_cannabis_conference in Las Vegas on December 10, 2019, founded by Stacy Thompson and Annie Epley. At that event Jennifer will be co-hosting an exclusive one day master class titled Brand, Biz and Bucks, which is just one part of a full day of networking, collaboration and empowerment for women in the cannabis industry.

As if that weren't enough, Jennifer also shares how Ladyjane Branding and Wolfe Research & Consulting are coming together for an ambitious longitudinal study about women’s experiences in the cannabis industry — why they enter, their hurdles and opportunities, their successes and failures, and why some ultimately leave. Wow!

Lastly, listen to the end to learn Jennifer's favorite way to consume, Amie 's favorite thing, and to uncover what brand archetype The Canna Mom Show is. Can you guess??

Episode Time-Stamps:

1:17: November 14, 2019, Happy Birthday Jennifer!

1:45: Jennifer's cannabis story

2:39: Cannabis and employment

4:57: Medical professionals' reaction

6:22: The Birth of Ladyjane Branding

8:11: Helping the local guy!

8:50: Archetypes

9:20: The brand personality survey

10:17: The Canna Moms take the brand test

11:45: Garanimals and branding

13:13: Ladyjane Branding website