Canna Marketing with Amy Deneson
Amy Deneson is an advocate, speaker and writer in New York City, an evolving and influential cannabis market. Amy is the co-founder of the Cannabis Media Council, a trade organization committed to leveraging the power of mainstream advertising to uplift positive stories about cannabis and to normalize consumption. She is also the co-founder of Pheno, a groundbreaking advertising agency. Amy has been empowering business to succeed for over fifteen years in many different areas and now she is dedicating her professional life to creating a truly inclusive, equitable and sustainable cannabis industry – and today she will share how. Before venturing into cannabis, Amy held marketing leadership roles at Akamai Technologies, GLSEN and umbrage editions.
Joyce also gives a shout out to a new innovation by Shanel Lindsay, a sesh-friendly filtration system called The Billow! and to one of her favorite things, the Buddy by Budwell.
Topics Discussed
(1:20) Happy Birthday Josh Lamkin
(1:42) Thank you Greek Listeners
(2:20) Brittney Griner
(3:11) Shanel Lindsay
(3:20) NUSL
(3:40) The Billow!
(4:20) WhatIsBillow.com
(5:50) Budwell – My Buddy
(6:35) 2023 Sponsorship Opportunities
(6:44) Amy Deneson Introduction
(8:10) Amy’s Personal Canna Story
(8:55) GLSEN Advocacy
(9:52) Midwestern Roots
(10:32) 2008 Canna Why
(13:15) German Cannabis Legalization
(16:06) Women Grow
(16:20) Attain Cannabis
(19:00) Building Cannabis Marketing
(20:28) Public Relations and Cannabis
(21:02) Advertising Cannabis
(21:55) Pheno – Building A Paid Media Strategy
(22:09) Audiogram
(22:55) Boston Public Radio
(24:34) Pheno Clients
(25:04) Respect Wellness for Women in Menopause
(26:12) All Better Co in L.A. – CBD First Aid
(27:55) Oaksterdam University
(30:05) Packaging and Regulations
(30:35) AE Global
(30:44) Hippo Packaging
(31:44) Cannabis Media Council
(32:20) Big Rock
(35:15) Hearst Media
(37:20) Annie Davis and Dale Sky Jones
(40:20) Iowa Family and Cannabis
(41:55) Iowa Cannabis Reform
(42:55) Connect with Amy on Instagram, Linked-In and CMC
(43:50) House of Puff
The Canna Mom Show wants to thank:
Josh Lamkin and Bella Jaffe for writing and performing TCMS theme music