Joanne Keith Remembering the Past to Move Boston Cannabis Into The Future

Joanne Keith is the co-founder of Rooted In – a beautiful boutique dispensary located on the historic Newbury Street in Boston. Along with her husband, Brian Keith, and co-founders, Rokeya and Solmon Chowdhury, they are creating an inclusive Boston boutique cannabis experience at an establishment that provides a “safe space” for the canna-curious, is a sensational destination for all those who enjoy cannabis, and of course provides patrons with great products and knowledgeable staff. 

 Joanne is currently focused on the strategic objectives for Rooted In, which include launching delivery and creating a customer experience area for special events. In addition to her work in cannabis, she is an advocate for equity as it relates to Black Maternal health and prides herself in giving back to her community and hopes to leave the world better than she found it.

Before launching her canna entrepreneurship, Joanne worked in hospital finance and at an investment firm. She shares with Joyce the story of her canna journey, her work supporting her community and how it feels to be a canna mom. 

The Hemp Guitar Giveaway– check it out and please enter!

Joyce has always wanted to be the Terry Gross of Cannabis – or maybe TCMS to be the Fresh Air of cannabis podcasting!

And if you support our mission of crushing cannabis stigma, we encourage you to show that support through our Hemp Guitar campaign. We are asking for a gift of $18 – in the Jewish tradition that is symbolic of Chai – life – and as a thank you for your support your name will be entered into the Lamkin Guitar giveaway.

Topics Discussed

(1:10) Welcome

(1:42) The Hemp Guitar Campaign

(2:30) Viral Instagram Video

(4:20) Bandit Rest in Peace

(4:37) Elevate Jane Cat Toy

(5:10) The Great Dechurching

(9:15) Joanne Keith Intro

(10:41) Canna Life Prior to Rooted In

(13:14) Entry in MA Canna Market

(14:15) Audio Intro

(14:39) Rokeya Chowdhury

(15:35) Roxbury, MA

(18:55) George McGovern Presidential Run

(19:05) Emerge MA

(20:40) Finding Their Storefront

(24:58) Sankofa

(27:12) Maternal Health Work

(28:34) Fresh Air Interview with Dr. Uché Blackstock

(29:44) Canna Momming

(32:45) School Moms

(34:35) Helping Grandma

(35:20) How Cannabis Helps Her

(36:33) Loud and Quiet Cannabis

(37:50) NECANN Boston

(38:42) Newbury Street Activations!

(40:50) Hopes and Surprises

(43:22) Connect with Joanne and Shop Rooted In

The Canna Mom Show wants to thank:

Josh Lamkin and Bella Jaffe for writing and performing TCMS theme music and Fortuna Design for creating TCMS website and Sugar Leaf Creative for marketing and social media.