Kaitlyn Fitzgerald Is Marketing “Majic” In Cannabis
Kaitlyn Fitzgerald joins The Canna Mom Show from Arizona where she is doing good in the emerging cannabis industry with her small business marketing skills. She shares with Joyce her canna story that includes an interesting twist on a mother-daughter cannabis journey. Kaitlyn is a cannabis marketing specialist, and in addition to starting her own firm, Baked Brand Studios, she is also the director of strategy and accounts at Majic Plants which is a collective of savvy marketers and inspired creatives supporting brands in the cannabis, plant medicine and wellness spaces.
But her story begins as a very young caregiver for her own mother that influenced her opinions of pharmaceutical medications and led her to find cannabis for her own healing that grew into a passion for helping others. On today’s show she shares her professional journey from tech to cannabis, and how a childhood spent watching her own mother’s medical struggles led her to become the advocate she is today.
Joyce also talks about her night at the Mount Auburn Cemetery in Cambridge at the immersive art experience called Solstice, a reflection of winter lights. And she gives a shout out to Bountiful Farmswho just launched a new line of culinary edibles in collaboration with a renowned Michelin Star chef. Joyce also gives a suggestion for those looking for quality medical and science canna advice to please reach out to Azalla Education. They have put together The Azalla Education handbook that includes detailed information about terpene and cannabinoids and how these work together for specific ailment and healing.
Thank you to our partner The Resort at Westmoreland in Jamaica for making today’s show possible. And if you’d like to partner with us in 2023 please reach out, we still have opportunities available.
Topics Discussed
(1:25) Mount Auburn Cemetery Solstice
(3:00) The Goods Dispensary
(5:10) Award Nomination
(5:45) Bountiful Farms Culinary Edibles
(6:40) Azalla Education Handbook
(8:30) Thank You The Resort at Westmoreland
(9:40) Kaitlyn’s Canna Story
(12:12) A Brother’s Story
(14:35) The Start Up World
(15:00) Intro Audio
(16:01) Her Dad’s Story
(16:17) Entering The Canna Industry
(17:44) Moving to Monterey
(19:33) Harvesting Cannabis
(20:30) Marketing for Small Business
(21:30) Meeting Marketing Needs
(22:02) The Emerald Cup
(23:30) Baked Brands
(24:20) Majic Plant Marketing
(24:36) Thank You to Resort at Westmorland in Jamaica
(25:45) Cannabis Marketing Collective
(30:24) Canna Marketing Opportunities
(31:55) Her Mom’s Story
(34:16) Water Soluble Pills
(36:58) Apothecary Model
(39:15) Connect with Kaitlyn on Instagram and Linked-In
The Canna Mom Show wants to thank:
Josh Lamkin and Bella Jaffe for writing and performing TCMS theme music