Kristin Rogers Making Canna Beverages That Are Familiar, Healthy and Predictable

Kristin Rogers is the Co-Founder and Brand Manager for LEVIA, a Massachusetts based, cannabis-infused beverage brand. She entered the cannabis world as a licensed substance abuse and mental health therapist. For the first 15 years of her career, Kristin was on the frontlines of the substance abuse epidemic, advocating for substance abuse therapy, and reducing stigma in high-risk populations.

LEVIA was founded in 2017 by Kristin and her husband with the goal of producing cannabis products rooted in wellness, offering a replacement for alcohol, and ensuring a long-lasting legacy of fighting to end the stigma that has devastated the lives of so many in our communities. LEVIA went to market in March of 2021 giving Massachusetts consumers a zero calorie, zero sugar, fast onset, effects-based way to enjoy cannabis. Kristin is now the brand manager for LEVIA and is using her steady and clear voice to promote ending the stigma, giving hope to those in need and advocating for much-needed cannabis research.

Kristin and Joyce talk about her canna business journey, her own story of healing and, of course, why as a canna mom she is so passionate about breaking the stigma by normalizing the use of cannabis and educating her children.

Topics Discussed

(1:20) Welcome

(2:15) Feminine Forward Talks

(2:27) Jews in Weed

(4:20) The Nevada Desert!

(5:05) Half Baked Housewives, Irie Bliss and Bridge PR

(5:20) Courage in Cannabis

(6:25) Sol Spirit Farms

(7:50) Lynne Striar and The Broccoli Gallery

(8:56) Kristin Rogers Intro

(11:05) Kristin’s Why

(12:35) The Amsterdam Trip

(17:12) Creating LEVIA

(20:34) Learning to Make Tinctures

(27:00) Bringing Manufacturing to Georgetown

(30:14) AYR

(30:40) LEVIA Beverages

(31:15) How Beverages Work

(44:10) Connect with Kristin and LEVIA Brands

The Canna Mom Show wants to thank:

Josh Lamkin and Bella Jaffe for writing and performing TCMS theme music and Fortuna Design for creating TCMS website.