Heightened Aromatherapy with Liz Kost of Fog & Tree

Liz Kost of Fog & Tree was introduced to The Canna Mom Show by her sister  Catherine who discovered The Canna Mom Show and thought her sister would make a great guest. And she was right.

Liz Kost has been working in the California cannabis industry since 2015 when she ran a design studio for multiple cannabis companies, many of them family run with women leading the way. She is now starting up her own cannabis business with her husband. Liz’s business is called Fog & Tree  and they create all-natural, experiential products infused with beneficial cannabis essential oils. Cannabis plants, unlike the essential oils of other flora, have over 140 unique terpenes that vary with strains, which makes cannabis essential oils perfect for creating experiences that heighten the aromatherapy experience. And since Liz started as a cannabis packaging designer, her products not only smell great, they look beautiful too. 

Liz Kost is a proud cannabis entrepreneur who was selected from over three hundred applicants to be one of only ten finalist enrolled in an Canopy Boulder Accelerator Program for cannabis ancillary and CBD business. And, she was supposed to appear on the Entrepreneur Elevator Pitch show this spring.

On today’s show we are talking  terpenes, raising capital (as a woman), California cannabis and canna friendly mommy groups, and how Covid 19 is impacting the cannabis industry.

Topics Discussed:

Liz Kost Introduction [1:30]

Corona Virus Check-In [3:20]

Check-In with Dave Yas of Pod617 [4:20]

Liz’s Canna Business Story [4:40]

From Alcohol to Cannabis [6:00]

The Importance of Resilience [6:45]

Mommy Playgroups: Alcohol vs. Cannabis [6:55]

Cannabis and CBD Business Complications [10:00]

CA vs. MA Municipalities and Cannabis [11:00]

Cannabis is Essential [11:55]

But What About the Banking? [12:21]

Rebuilding America with Cannabis [12:40]

Cannabis Businesses Don’t Qualify For Disaster Loans [13:20]

Patrick Ria and Canopy Boulder [14:00]

What Makes Fog & Tree Special [15:30]

Funny Discussion About Cannabis Scents [16:50]

Terpines Explained [17:20]

Broad Spectrum Aromatherapy [17:52]

Experiential Scents, Hiking in the Red Woods [18:20]

Feminized Release Mother’s Day [18:30]

A California Road Trip Hair Mask [18:55]

Magical Terpines [19:00]

The Future of Fog & Tree [20:30]

Direct To Consumer Marketing and Building Our Tribes [21:12]

A Catholic Priest, A Jewish Rabbi and A Muslim Cleric [22:07]

What Will We All Reconsider? [22:20]

How To Use A Beard Mask [23:20]

Fundraising Questions, Contact Liz [23:40]

Fog & Tree in Humbolt County [24:29]

#ABongForMom Campaign [24:50]

Back with Liz [28:20]

The Entrepreneur Elevator Pitch [28:40]

Cannabis Corona News [31:12]

CommCan [32:40]

Casually Baked Podcast and The Importance of Breathing [35:00]

Music by Josh Lamkin