Amy Larson Explains Why Compliance Is The Sexiest Word in Cannabis

Amy Larson, VP of Marketing & PR at Simplifya, speaks with Joyce and Amie from her home in Colorado. Amy’s work in cannabis tourism was a good learning experience that helped her see the necessity of professionalism in the emerging cannabis industry. Amy is the first person Joyce ever heard claim that professional cannabis years are like dog years!

During Amy’s tenure at an integrated marketing agency, she chose to invest her time in learning about the cannabis industry. She had an “ah ha” moment when she attended a panel of NFL players who spoke of the inequity of pushing opiates but banning cannabis.

This led Amy on a path to join Simplifya in 2016. She is a member of the National Cannabis Industry Association’s Marketing & Advertising Committee, and in 2018 was named one of the “Ten Influential Women to Meet.” And you are about to!

Topics Discussed:

Introduction [1:22]

Football, Cannabis and Amy’s Ah Ha Moment [5:26]

Covid and Cannabis and Israel [6:15]

Law Enforcement and Legal Cannabis [6:44]

Twelve-Year Old Boys [7:42]

Tourism and Cannabis [9:17]

More To Colorado Than Cannabis [11:55]

The Amazing Wanda James [12:28]

Caroline’s Cannabis [15:00]

Ellen Rosenfeld of CommCann [17:40]

Cannabis Legalization Can Lead Us Out of Pandemic [18:20]