Marketing and Female Leadership in Cannabis with Josefine Nowitz
Josefine Nowitz is the co-founder and managing partner of Cannabis Creative Group, a marketing agency for the cannabis community. Josefine is a strategic and creative leader immersed in cannabis culture and commerce, in addition to being a speaker, blogger, and social media commentator. She is committed to helping clients build their brand, connect with consumers and expand their market share. Josefine’s areas of expertise include brand identity, web design and development, digital marketing and print packaging design. Cannabis Creative Group’s clients include cultivators, dispensaries, service providers, CBD extractors, distributors and podcasts!
Josefine has roots in The Canna Mom Show’s hometown, Boston Massachusetts, but now calls Seattle, Washington her home. Josefine, Joyce and Amie share their insights into the power of women in the emerging cannabis industry, and how important it is to create an “experience” in successful marketing campaigns. And of course, Amie shares her favorite thing, The Healing Rose located in beautiful Newburyport, Massachusetts.
Topics Discussed:
Josefine’s Covid Update [4:20]
Seth Worby and Champ Internet Solutions [7:00]
President Obama! Not A Cannabis Connection [11:35]
Massachusetts Cannabis Compared to Other States [14:14]
Denmark [17:50]
Marketing and Social Justice [18:45]
Cannabis Advancement Series [19:30]
NCIA Marketing Committee [19:55]
Facebook and Cannabis [20:45]
FDA Regulations and CBD [22:00]
4000 New CBD Companies in 2019! [22:20]
Never Buy Your CBD At A Gas Station [22:45]
Women Leadership in Cannabis Industry [23:45]
Cannabis Is An American Industry [25:00]
Advocating To Open Adult Use in MA [25:55]
Cool Cannabis Clients [26:50]
Cannabis Future [29:00]
Packaging! [29:25]
Cannabis “Experiences” [30:30]
Importance of Experiences in Marketing [31:00]
MyJane Products [33:30]
Amie’s Favorite Thing: The Healing Rose [34:30]
Covid Quarantine Family [37:25]
Favorite Ways to Consume [38:40]
Words of Wisdom [39:20]
Low Expectations Key to Joyce’s Happiness [40:03]
Connect with CCG [40:35]
The Canna Mom Show wants to thank:
Josh Lamkin for writing and performing TCMS theme music
Kelly Dolan of Retail Results Inc
Lori Lennon of Thinkubator Media
Kim Kramer of McLane Middleton