Foot Pain and Banking Pain with Barbara Frerichs

Barbara Frerichs created her line of CBD foot cremes, High Heel Hero, after a serious accident that left her with limited mobility and a great deal of pain. She's a serious entrepreneur, having  started her first business in 1989 selling books, and hasn't stopped creating new businesses since. A few years ago she jumped on the CBD train with a friend from the Hamptons to help relieve her own pain, and the foot discomfort we all suffer from our love of really cute shoes.

As an experienced business entrepreneur she was well positioned to enter the emerging cannabis industry, but was still surprised by by the seemingly bottomless pit of banking and processing challenges facing cannabis businesses. Barbara shares her hard earned wisdom from her years in the emerging CBD industry and, of course, how she incorporates cannabis into her own life.

Topics Discussed:

Formulations are the Future [3:20]

CBD Future as an Ingredient [5:10]

Barbara's Products [5:40]

A Foot Creme [6:35]

Moment at the Oscars [7:39]

BANKING! [8:14]

Square and Stripes Processing [12:00]

Today's Banking Issue [13:31]

E-Commerce Website Issues [13:44]

Kentucky Hemp [16:40]

Banks Making Up Rules [17:35]

Business Advice [20:21]

CBD Market Saturation [20:37]

Private Labeling [22:04]

IFund Women and Crowdfunding [26:10]

On-Line Bookselling and Jeff Bezos [31:40]

Back to Banking and Crushing the Shame [34:00]

Women in Cannabis Survey Link [34:50]

More About Vegas [35:28]

The Doors of Vegas vs. Massachusetts [35:45]

Advocacy Work, From CBD to Dog Rescue [38:18]

Amie's Favorite Thing [40:00]

Favorite Way to Consume [41:33]

High Heel Hero [43:07]