Yesenia Garcia on Cultivating Mississippi Cannabis

Yesenia Garcia is the Chief Marketing Officer at Southern Crop  - the first licensed medical cultivator Mississippi. Yesenia joins their team with over fifteen-years of marketing experience including cannabis marketing experience in her home state of Florida. She speaks with Joyce about her experience transitioning from working with  Native American organizations to cannabis, what’s going on in Mississippi cannabis, and why it’s great to be a canna mom.

On this week’s TCMS Culture Corner – Joyce lifts up her congresswoman, Ayanna Pressley, who has been the U.S representative for Massachusetts’s 7th congressional district since 2019. If  you don’t know Ayanna Pressley’s story you can listen to this great interview on WBUR with Tiziana Dearingwhere Congresswoman Pressley talks about how her mom was so important for her becoming the trail blazer she is, the struggles and joys of Boston politics, and about breaking the concrete ceilings in politics – right here in Massachusetts.

Joyce also gives an update on her plants and reminds you that if you would like to learn how to grow your own, check- out Aja Atwood’s on-line course.

 Topics Discussed

(1:22) Canna Rehydration Trick

(2:42) TCMS Culture Corner:  Congresswoman Ayanna Pressley on Tiziana Dearing

(3:45) Congresswoman Katherine Clark

(4:20) The Hidden Brain on Happiness

(7:28) Grow My Own Update

(8:00) Trella Tech and Aja Atwood

(8:22) NECANN Boston

(9:12) Yesenia Garcia Introduction

(9:55) Native American Marketing

(10:55) Transitioning Into Cannabis

(13:20) Florida Medical Program

(14:10) Curaleaf Years

(16:04) First Dispensary Visit

(18:38) Purpose

(18:47) Plant Healing

(19:41) Audio Intro

(20:17) Kaneh Bosem Origin of Cannabis?

(20:40) Mississippi Cannabis – Southern Crop

((23:45) Cultivation in Mississippi

(24:55) Southern Crop Mission

(29:19) Yesenia’s Canna Mom Story

(32:32) Canna Family Story

(34:40) Amy Deneson and Cannabis Media Company

(35:44) Connect with Yesenia on Linked-In or at Southern Crop

 The Canna Mom Show wants to thank:

Josh Lamkin and Bella Jaffe for writing and performing TCMS theme music and Fortuna Design for creating TCMS website.